Hey there!
I set up a segment of users who’s last activity was > 90 days ago.
It says that “Last activity updates every time a user performs any activity (eg. view a page...)”.
I found a discrepancy where I sent out an email to all users and including utm links for tracking. I can see users who have clicked on the links and viewed pages within our community, but are still listed under the segment of last activity > 90 days ago.
Is this because they need to login in order to have viewing pages accounted for? Why could this be the case?
Do you have any other recommendations for tracking page views?