End of Week Email Digest for Members

I’ve been doing this for the past 9 months. It’s going pretty well; typically a 30% open rate and and 3-8% click rate. 

It takes me about 30 minutes per week (earlier in the process it took closer to an hour) and the anecdotal feedback I’ve gotten has been positive. Despite the low click rate (normal for emails), I think it’s worth my time as an engagement and awareness channel

• What has worked for you
  • Make a template in Email Campaigns and/or just copy the previous week’s
  • *Change your subject line every week* (focus on 1-2 top takeaways)
• How long is your digest
  • Probably 2 pages if it was a typical doc. But that’s in email formatting and it’s mostly just a list of links. 
• What do you include in the digest
  • A personal message from me to make it more human (holiday wishes, etc)
  • This week’s highlight (1-3 sentences about something new or worthwhile)
  • This week’s FYI (1-3 sentences on something that’s near a deadline or changing, etc)
  • This Week’s Top Takeaways
    • Recent Updates (product update posts, documentation updates)
    • Recent Insights (articles/conversations)
    • Recent answers (5-8 questions recently marked with an answer)
    • Upcoming Events
  • Seeking Solutions
    • Featured Questions
    • Open Questions
  • Shoutouts and spotlights
    • Last Week’s Leaderboard
    • Recent Badges
• How do you populate it? manually or using some kind of automation.
  • Manually, there’s not any way to do this with automation as far as I know. 
• How do you send it out? Use email segments? etc
  • Email campaigns
  • Segment of recently active users (last 45 days)