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Is anyone running a private community for customers?

  • February 26, 2025
  • 3 replies
  • 41 views

Kgastaldo
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  • Helper ⭐️⭐️⭐️
  • 174 replies

Hi All - We’ll be launching our customer community soon and ran into a snag. I have the site set up so that the majority of the content is gated, as our customers want their conversations restricted to other customers. But I just realized that profiles are public, even if most of the content is restricted.

So I think I have to launch as a private community. Just due to the nature our of product (identity security), customers don’t want the world to know what technology they are using to protect themselves from hackers. 

As of right now, they’d like the whole community behind a login (with SSO verifying users) and they only want their usernames and job title displayed by default. They can opt to share more info (name, company, etc.) but may not. 

I guess my question is, has anyone run into this issue? I’m used to communities being more open, as we really do want customers to get to know each other. I’m hoping they’ll be more willing to share names/companies if the community is fully private. 

If you’re running a community like this - where the majority of the community almost appears anonymous, how’s it going?  Any tips for community building with these limitations? 

3 replies

DannyPancratz
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  • VIP ⭐️⭐️⭐️⭐️⭐️
  • 968 replies
  • February 26, 2025

That’s us and we’re doing great. 

The switch from private to hybrid (public setting, private forums) was very good for adoption and usage IMO. It happened 3 years ago, so I don’t have good data to prove that. But removing the friction for them to even use the community navigation and search is a big improvement. 

It’s good that you caught the public profile thing. That part is very limiting and we’ve had to make all profile fields private (admins and users themselves only see them), which limits users from being able to see any info/context about the other users outside of rank, badges, username, and join date. But it hasn’t been a blocker of engagement, because outside of a few fields Profiles are major weak spot of Gainsight CC and not much of a value add IMO. I’d love to see improvement here, but I don’t think it’s a priority for them (never ever mentioned on roadmaps, no movement on related ideas). 

I will note that the activity feeds on profiles do respect forum/category permissions. So you don’t need to worry about public access to those. (They won’t be able to see posts and replies even though profiles have tabs and feeds that show them when logged in)

The anonymity issue was less of a problem for us. We solved it by emailing everyone and allowing them to request an update to their username. And for everyone who hadn’t been active ever (we migrated over) or in since the date we sent the email, we updated all their usernames to First name Last initial via bulk API calls. 

Other Public modules if you’re able to move to the “hybrid” setup: 

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  • Product Updates

beatriz.winn
  • Contributor ⭐️⭐️
  • 7 replies
  • February 26, 2025

Hi ​@Kgastaldo. Our community is private and SSO is enabled. We made all fields in the profile optional to allow members to decide how much or little they want to share/disclose. 


Kgastaldo
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  • 174 replies
  • February 28, 2025

Thank you both! I think we’re going to start with everything gated (private community), as they don’t want any profile info available without logging in. I’ll have a mix from there of content restricted by role (customer, partner, employee). I’d rather prioritize their comfort level; rather go private and have people join than not join at all!

 


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