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Question

Sending Multilingual Newsletters in Gainsight – Country Filter Limitations


Hi all!

 

I’m working on sending a newsletter to our community, which is spread across three main languages. However, we’ve encountered a limitation in Gainsight — it only allows us to use one country filter at a time when creating a segment. This makes it difficult to include or exclude users from multiple countries.

For example, some users list their country as “Brazil” (in English), while others list it as “Brasil” (in Portuguese), and we can’t group them together in one segment.

Is anyone here using Gainsight to send emails to users in different languages or across multiple countries? How are you handling this? Any workarounds or tips would be greatly appreciated!

Thanks!

 

4 replies

revathimenon
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  • Gainsight Community Manager
  • 592 replies
  • April 2, 2025

Following.


olimarrio
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  • Gainsight Employee ⭐️
  • 408 replies
  • April 3, 2025

Hi ​@raquelmany 👋,

You’re correct, this is a current limitation of filtering on the user overview. There is the following open idea which didn’t gain much traction but it’s a good one to resurface:

It’ll be increasingly more important to have this logic and flexibility once we have implemented the functionality to personalise widgets depending on what segment a user is in.

An inelegant workaround for your situation would be to add the filter ends with ‘il’ to the country filter. Would this also work for your other two main languages?


  • Author
  • Contributor ⭐️
  • 1 reply
  • April 7, 2025

hi ​@olimarrio the filter ends with ‘il’ could definitely work! But then, are we able to use the filter does not end with ‘il’? 


Kenneth R
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  • Gainsight Community Manager
  • 441 replies
  • April 8, 2025

I realize this won’t help you right now ​@raquelmany but we can avoid this issue by setting up the location profile field as a drop-down list rather than free text input.  It’s a long list if you want to have (nearly) every country in the world but I’ve done it before and it’s doable.

To your question above, there is a filter for both ‘contains’ and ‘does not contain’ so you could try using that.  Another near-term workaround for you might simply be to send the emails for your ‘Brazil’ and ‘Brasil’ segments separately.


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