We have many different types of admins in various different roles using Gainsight CE to provide training and education to their various end users.
Today we're beginning a series to engage all admins called Use Cases Uncovered, starting by diving into Marketing and Lead Generation.
Many of you are using Gainsight CE to create certification courses, drive thought leadership, or generate leads through your Academy, and we'd love to hear your stories!
Gainsight CE customers in marketing roles often focus on KPIs such as...
- Increasing Brand Awareness: Thought leadership through certification programs and educational content is a great way to showcase your expertise and build your brand's credibility. Plus, it's easy for your learners to share their achievements on platforms like LinkedIn!
- Lead Generation: Offering valuable training content can attract potential customers and generate qualified leads. Prospects who engage with your Academy are already showing interest in your product, making them ideal candidates for your sales team.
- Customer Stories & Advocacy: Happy, well-trained customers often become advocates. Sharing testimonials and success stories from your Academy can build trust and help drive more prospects through the funnel.
We want to hear from you! 
- Have you successfully used Gainsight CE for marketing or lead generation? What’s been your experience?
- How are you building your learning content?
- If not, what roadblocks have you faced, and how can we help you get more value from Gainsight CE?