• Activated learners has been one of our main focus. We’re looking for how many of our users are adopting the platform.
• Active learners - How many users are logging in each day, and how many repeat users do we have? 
  • We have a lot of different companies who use our product, so we also like to drill down by email domain to understand which organizations are most active as a whole
• Course Progress across all of our courses has been an important measure to see what’s popular and what courses might have issues with completion
• The Search reporting has been valuable for us to track what our users are trying to find and if they’re successful, this helps us target our content.

It’s easy to pick some top-level KPIs such as active learners, engagement levels and so on - and these can be useful to keep a track of to monitor take up and indicate whether people are finding your academy or are motivated to sign up.

What’s going to be more useful to you in the longer term is identifying things that are important to you. For example, course completion and course drop-off rates are meaningful if you expect learners to complete content as a marker of comprehension. In this case these metrics can also be useful to indicate whether the length of your content is appropriate and issues with items of content (where drop offs occur). Opposingly, you might want learners to be able to jump around content in your academy, depending on what topics they need. In this case, metrics around course completion and course drop-off rates are meaningless.

So, go back to your original objectives and extrapolate measures that determine whether you are working towards these, even these measures are only indicators. 

What you risk happening is getting stuck in a cycle of reporting on generic metrics that aren’t going to contribute to wider impact - both for your organization and your customers.

These comments are so informative to get started! Thanks to all who have shared their insights.  

Don’t forget to think… why did my organization buy into digital education and training?

This community article shares metrics to think about beyond the CE analytics, and how a customer education program has positively impacted your business: Measuring the Value and ROI of Your Customer Education Program

Thanks @cdonargo! Do you also have a similar one for the CC tool? 

Hey @baraica :) Here’s two I found in the CC community, similar questions to your original one