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How are you dealing with inflated link click numbers from email privacy protection tools and security checkers?


dayn.johnson
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For those of you dialed in on email engagement numbers, how are you dealing with false positives and/or inflated click numbers?

We’re trying to think through the best way to get an accurate count of link clicks, and are noticing a massive number of the link clicks have an Event Date timestamp immediately after an email is sent. For instance, the link from an email sent at 2:30 pm looks like the following screenshot.

We’re wondering if there’s a good way of writing a script (we use Domo for analytics) to ignore any clicks with an event date within 1 or 2 minutes after an email is sent. It’s possible, but not particularly likely, that someone would click through immediately after an email was sent.

Some of our emails (newsletters, for instance) have highly inflated click numbers for roughly 10 links, and the rest seem to be more accurate. Our thoughts there are that the email security checkers only “autoclick” 10 or so links in an email, but it still throws off our engagement, and we’d like to be able to more accurately report on our open and click-to-open rates.

 

Best answer by abhilesh_khatri

Hi Dayn,
Good question 👍!

In the recent times, these link click stats got rapidly elevated. Courtesy: All sorts of Email Protection Tools. From Gainsight CS, we (Product and Engineering) are developing this bot detection intelligence. Once confirmed as a bot click, the respective email events coming from these false IPs will be ignored. We expect to have this bot detection feature to be available for usage somewhere by mid to end of August 2024

​​​​​@samarth 

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abhilesh_khatri
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  • Gainsight Employee ⭐️
  • 28 replies
  • Answer
  • July 27, 2024

Hi Dayn,
Good question 👍!

In the recent times, these link click stats got rapidly elevated. Courtesy: All sorts of Email Protection Tools. From Gainsight CS, we (Product and Engineering) are developing this bot detection intelligence. Once confirmed as a bot click, the respective email events coming from these false IPs will be ignored. We expect to have this bot detection feature to be available for usage somewhere by mid to end of August 2024

​​​​​@samarth 


dayn.johnson
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  • 636 replies
  • July 29, 2024

Thank you for the update, @abhilesh_khatri! Looking forward to it!


kstim
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  • Helper ⭐️⭐️
  • 239 replies
  • July 29, 2024

This is so great to hear!


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