Hello folks,

The topic I’ve picked this time is one that I bet resonates with all of us - AI. 

I can already see the wheels turning in all your minds - buzzing with thoughts & experiences to share! 

Navigating through that cascade of thoughts, we have a Digital Customer Success virtuoso @harshibanka  sharing her insights on a critical realm: AI & Digital Customer Success.

Side note - when she’s not being a wiz in DCS, she’s our in-house DJ who recently brought fire to the stage at Pulse US 2023. 

There are 2 primary ways that AI can impact Digital Customer Success:

1. Customer Effectiveness: 2 categories here are:
   1. Real Time Assistance - AI powered chatbots and virtual assistants can help provide real time help to customers, in turn improving customer service.
   2. Enhancing customer experience by leaps and bounds - AI can use past behaviors, interests and patterns of your customers to provide personalized experiences. This will result in accelerating value realization through increase in user engagement and adoption.

2. Team Efficiency: 3 top categories here are:
   1. Intelligent Automation - this can help automate routine tasks, making operations more efficient, and allowing your teams to focus on more strategic tasks.
   2. Data Driven Insights - AI can analyze vast amounts of data to generate insights. This can help make informed decisions and predict future trends within a short period of time.
   3. Predictive Analysis - AI helps identify patterns and predict future outcomes based on historical data, which is very useful in things like sales, renewal forecasting, risk assessment etc. 
   4. New opportunities for innovation - Offers solutions that were previously unthinkable 

How do you envision AI’s impact on Digital Customer Success?

Is there anything else you would add on to the above list?