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Introduction

Effective collaboration processes require ongoing evaluation and refinement to ensure they deliver the desired outcomes. By monitoring collaboration metrics, gathering feedback from teams, and optimizing workflows, your organization can eliminate inefficiencies and improve alignment across departments. This article will guide you through tracking and refining collaboration processes using Gainsight’s tools and best practices.


Step 1: Monitor Collaboration Metrics

Measure the effectiveness of collaboration processes to identify areas for improvement.

  • Team Engagement Metrics: Use Cockpit Analytics to track how frequently CTAs and playbook tasks are completed across teams.

  • Account Health Trends: Monitor the impact of collaboration on account health scores. Use Scorecard Data in Rules and Reports to track and analyze changes related to collaborative efforts.

  • Customer Feedback Signals: Leverage insights from Surveys and Timeline entries to understand customer sentiment and the effectiveness of your collaborative initiatives.


Step 2: Gather and Evaluate Feedback

Input from teams and customers helps uncover gaps and refine processes.

  • Solicit Team Feedback: Use Surveys to collect structured feedback from team members on collaboration effectiveness and bottlenecks.

  • Conduct Post-Engagement Reviews: Hold debrief sessions after critical account engagements (e.g., renewals or QBRs) to evaluate what worked and what didn’t. Log insights in Timeline for future reference.

  • Analyze Customer Feedback: Evaluate survey responses and customer interaction data to identify gaps in communication or alignment that need to be addressed.


Step 3: Optimize Collaboration Workflows

Implement changes based on metrics and feedback to improve collaboration.

  • Refine Workflow Triggers: Adjust rule logic in the Rules Engine to ensure that handoffs and collaboration points are triggered effectively.

  • Enhance Playbooks for Cross-Functional Use: Update playbooks to include steps that address common collaboration challenges, such as sharing key data during handoffs or escalating unresolved issues. Learn more in How to Create Playbooks.

  • Integrate New Tools or Features: Explore Gainsight integrations like Slack or Zendesk to improve cross-team visibility and responsiveness.


Next Steps for Success

With refined collaboration processes, focus on scaling these improvements to more teams and workflows. Refer to the article Build Role-Specific Dashboards to Drive Visibility to enhance alignment further with actionable insights.


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