With the embeddable widget(s), users are accessing community … just by a different method.
Many of the content, audience, and self-service metrics are apply. However, this answer indicates that these metrics are not included in community analytics.
Business impact: This is counter-intuitive to the value of an in-platform or in-website embeddable widget: increasing community engagement and self-service by bringing community to the user. Thus, the more embeddable widget is used, the higher engagement and self-service value from community. But that wouldn’t be reflected in the important community metrics.
Some low hanging fruit opportunities:
- Content
- Content Helpfulness
- Audience
- Visitors
- Page Views
- Self-service
- Unique visitors who viewed help content
- Self-service score/ratio (view incorporating into the above)
