In emails sent to users, we can make the ending phrase more friendly. Instead of saying “Unsubscribe from community email campaigns,” we can change it to “Manage preferences.”
This will let users keep getting emails, but only the ones they want. For instance, if a user only cares about new releases and artists, they'll still get emails about those, but not about things like product updates. This way, instead of losing contact with the user entirely, we'll still be able to reach out to them, but only about stuff they're interested in.
Exemple found in the web:
