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Better sitemap.xml to improve SEO visibility of important content

Related products:CC Community
DannyPancratz
  • DannyPancratz
    DannyPancratz

bjoern_schulze

The sitemap helps search engines to index the community more efficiently. It is supposed to contain the community’s essential pages in order to making sure that robots can quickly and easily find and crawl those pages.

Currently, the Community’s sitemap contains all community parent categories and categories. It is however not possible to include custom content, such as important / high-value posts, into the sitemap.

High-value posts are any pieces of content that you want to push (and boost) to Google more quickly and make them stand out in between all of your other content. e.g.:

  • Latest product launch
  • Current sales campaign
  • An upcoming event
  • An essential tutorial or FAQ

I propose a new feature that will allow Community admins to manually add high-value content directly to the sitemap. Possible ways to do it:

  • make the whole sitemap.xml editable (such as the robots.txt file)
  • provide Community admins with a form that enables them to manually add (and later remove) URLs to (and from) the sitemap.xml

Being able to manually add high-value content will improve the organic visibility of this content in search engines by an estimated 5-10%.

2 replies

bjoern_schulze
Forum|alt.badge.img+2
  • Author
  • Helper ⭐️⭐️⭐️
  • 344 replies
  • December 5, 2024

I have a follow-up / concretization to the idea I posted.

Background:

A large part of the traffic potential to Gainsights platforms can be activated through better rankings of single user posts. For this to be prioritized by search engines like Google and rank higher, there needs to be a way to direct Crawlers to these high value pages.

Currently, crawlers get lost in the vast amount of user generated content and plenty of times overlook hidden gems burried under the growing amount of posts - a way to direct crawlers and steer them towards high value pages is through the use of the XML-Sitemap.

Gainsight's XML-Sitemap only allows for category pages to be included, hence, singular posts do not get the attention from crawlers that would boost search engine traffic towards them.

Objective:

Enable users to upload custom XML sitemaps to the platform for enhanced SEO insights and improved website indexation.

Uplift:

A pessimistic calculation would range at about 5% more traffic to fresh post of high value thanks to a faster indexing - this is especially impactful for domains treating specific trending topics and active communities.

Feature Overview:

  • Allow manual upload of XML sitemap files
  • Automate parsing, validation (max 50 MB in size and URL limits), and integration/upload into the platform
  • Provide API endpoints for programmatic sitemap uploads
  • Automatically add the Sitemap location into the robots.txt

Sudhanshu
  • Gainsight Product Manager
  • 174 replies
  • December 13, 2024
New IdeaOpen

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