There is a common, recurring need within Gainsight when it comes to absence of data. In many, many situations, we would want to report on or action on accounts where something doesn’t exist. For example:
Or things like
- Customers who have never had a CTA triggered with Reason Code XYZ
- Customers with no active Success Plan
- Contacts who have never received an Email
These instances require either multiple merges/transformations in Rules or (more recently) custom Data Designer sets to account for the missing data, resulting in more data (and somewhat duplicative) sources to manage.
This may be wishful thinking, but It would be great if Gainsight could come up with some ‘out of the box’ solutions for things like this that don’t require as much administrative and maintenance effort.