Skip to main content
New Idea

Randomized A/B Testing in Journey Orchestrator.

Related products:CS Journey Orchestrator, Email & Notifications
  • September 11, 2023
  • 5 replies
  • 120 views

Justin Bills

Is there any plans for creating a truly randomized A/B testing feature in Journey Orchestrator?

 

I’ve seen numerous work around posts, but the issue is that it’s not really random.  Any thing you manually build is going to be random for your first send, but the next time you use the logic, it’s no longer random.  This makes it difficult to test out things like Subject lines, content, email variants because the same set of people are always getting the same content. 

It would be an amazing feature to just be able to set this up using the new Journey Orchestrator tool with a icon that lets you drag and drop an a/b test step right before an email step. 

5 replies

Chelsea.holfield
Forum|alt.badge.img+2
  • Contributor ⭐️⭐️⭐️⭐️
  • 31 replies
  • February 13, 2024

Adding a comment to this as well. We would greatly appreciate an A/B testing option. Agree with Justin that once you set up the conditions it eventually removes the random aspect, also the workarounds right now tend to get a little messy and cumbersome when trying to build and maintain. Have there been any updates on including this in Gainsight?


vmallya
Forum|alt.badge.img
  • Gainsight Employee ⭐️
  • 48 replies
  • May 14, 2024
New IdeaParked

kstim
Forum|alt.badge.img+6
  • Helper ⭐️⭐️
  • 240 replies
  • May 14, 2024

I know this idea has been parked, but @dayn.johnson this would be really nice to have considering we had to implement our own A/B testing functionality last year and IIRC, it didn’t seem to be truly random.

This idea would be great to have as a native feature dynamic JO eventually offers.


  • Contributor ⭐️⭐️
  • 3 replies
  • March 12, 2025

+1
Lack of true A/B testing with multiple variants is a real shame.

Would be great to have 4x25% or 25%/75% splits with the ability to pick a winner!

 

 


revathimenon
Forum|alt.badge.img+6
  • Gainsight Community Manager
  • 580 replies
  • March 18, 2025
Updated idea statusParkedNew Idea
Idea merged into:
steve_davis

All the votes from this idea have been transferred.

Reply


Cookie policy

We use cookies to enhance and personalize your experience. If you accept you agree to our full cookie policy. Learn more about our cookies.

 
Cookie settings