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steve_davis
Gainsight Employee ⭐️⭐️
March 29, 2017
Discovery

A/B Testing for JO

Related products:CS Journey Orchestrator
  • March 29, 2017
  • 31 replies
  • 965 views

We are looking for an easy way to split a power list in half to send a message to one sub group and a slightly different one to another sub group to compare the results. Of course, we can set up a flag and populate it. I am just looking to see if we can do it easier than that. Is this something we have considered as a feature for JO?

    31 replies

    anirbandutta
    Expert ⭐️
    July 4, 2022

    Hello! I wanted to follow up and see if there was still hope for this to be a feature in JO? Our company would love to start doing some A/B testing as we bring more complicated programs into Gainsight and adding the additional transformations would complicate things a bit leaving more room for error when trying to complete the testing. 

    @PavanCh could you comment?

    It's an opportunity for engagement
    sam_buddery
    Gainsight Employee ⭐️⭐️
    September 21, 2022

    @PavanCh any comments on this?

    anirbandutta
    Expert ⭐️
    September 22, 2022

    @vmallya could you pl address the latest with this? 

    It's an opportunity for engagement
    vmallya
    Gainsight Employee ⭐️
    Gainsight Employee ⭐️
    September 23, 2022

    Hello @anirbandutta and everyone on this thread!! 

    Despite being on our backlog, this requirement was not picked up due to other conflicts. Although this is a valuable addition to the platform, we will not be able to implement it anytime soon.

    If it helps, I’d like to suggest an alternative solution (can share more details if needed) - 

    1. We can create a custom dropdown field in the Company object (can have A, B.. values as needed)
    2. We then create a rule to update the field value of this field based on some conditions
      • SUBSTRING(field, position, length) - finds the substring based on the position and length.
        • Last digit of GSID (Alphabet or number)
        • If number (odd or even)
        • etc.
    3. Create a data set filtered on this field value (A, B, ..etc.)
    4. Then use appropriate data sets for respective JO programs.

    Thank you. 

    Vijay | PM | JO | Gainsight
    Helper ⭐️
    March 5, 2025

    Revisiting this thread, as this still seems to be a gap with no built-in solution. Not having A/B testing is a large gap for an email tool, so hoping there is some plan for this since the last post two years ago. 

    Contributor ⭐️⭐️
    March 12, 2025

    Would be great to have real A/B testing and not require work arounds?
    Something simple like the following so you can have multiple variants ie 4 x 25% each or 25% / 75% splits.
    Something you dont have to hack together 

     

     

    revathimenon
    Gainsight Community Lead
    March 18, 2025
    The following idea has been merged into this idea:

    All the votes have been transferred into this idea.
    Where focus goes, energy flows.
    Contributor ⭐️
    December 18, 2025

    very surprised gainsight doesn’t have this functionality yet! 

    vmallya
    Gainsight Employee ⭐️
    Gainsight Employee ⭐️
    April 27, 2026
    New IdeaDiscovery
    Vijay | PM | JO | Gainsight
    dayn.johnson
    VIP ⭐️⭐️⭐️⭐️⭐️
    June 8, 2026

    Happy to chat more about this idea if it warrants a VCAM. This is something my managers (current and prior) have brought up multiple times, and the fact that we have to build workarounds to accomplish this (and then reconfigure them once we MANUALLY determine the winner) is mindboggling. This would be a huge QoL improvement. Glad to see this idea in discovery!

    Staff CS Content & Comms Manager, 2x Gainsight CS Ops Product Council Member