Currently, as I understand it, Gainsight uses CompanyID and ContactID to know which Primary Company a Gong call will appear on. Likewise when there is someone on the call who’s ContactID is associated with multiple companies, it will create an Associated Record for the other companies as well.
While this proves beneficial when dealing with external contacts representing a single company, its applicability becomes complex in scenarios involving partners or individuals associated with multiple companies, such as partners. In such cases, there is a risk of unintended creation of associated records for companies that were not initially linked to the call.