When adding additional columns/fields to the Cockpit view, it will show the name of the field as is. Sometimes this can be confusing for fields with the same name. An example would be the desire to show the name of the Account Executive and the Renewal Manager. In the system, these are shown as Name for both. Unless the user knows the data well, they will not be able to differentiate which name is the AE and which is the RM.
It would be helpful if admins were able to change the display name of fields added to the Cockpit similarly to how they can change this name in reporting to be more user friendly to end users.