Honor Recipient Opt Out Preferences in Emails Sent from CTAs

Currently, as of this writing, emails sent from a CTA do not honor recipient opt-out preferences. They are treated as operational emails and are sent regardless if someone has unsubscribed from an opt-out category. This happens even when a template in a playbook is configured as non-operational.

It’s a mixed message, to me, that when creating email templates for use in CTAs, opt-out configuration options are displayed.

Idea: Honor Recipient Opt Out Preferences in Emails Sent from CTAs

Other ideas could be:

• Do not display opt-out options on email template configuration when the feature does not honor recipient opt-out preferences. Clearly indicate that it will be sent as an Operational email.
• At the very least, add a note on the Edit Template page that clearly communicates which features will honor recipient opt-out preferences.

Question for the community, which do you think would be better?

Have recipient opt-out selections honored in emails sent from CTAs or hide opt-out configurations for features that do not honor opt-outs? Or maybe another idea?

I like honoring opt-out preferences from emails sent from CTAs because those can be configured as either non-operational or operational already… it would just enforce the opt-out and prevent the email from being sent to someone who has unsubscribed from that category.

Screenshot below of the Edit Template page that displays opt-out configuration for an email that will be used in a CTA. No matter what is selected for opt-out, the email will be sent as operational and recipient opt-out preferences ignored.