Improve Unsubscribe Data + Experience

Objective:

1. To ensure no unsubscribed (via our global, company email system) customers receive emails via CC 
2. To have a better understanding of unsubscribed users as a whole

Problem

1. There's no functionality to do this out of the box. The only workaround is to add a custom role 'Unsubscribed' from the data we have in our global email system so that we can exclude these from any Email Campaigns we are sending from CC.

2. There is no way to see a full list of users which have unsubscribed from Email campaigns.

Solutions?

• Add the ability to customise the Unsubscribe URL in the footer of campaign emails.
• Integrate Marketo (or other CRM systems with Gainsight) so they can synchronise. 
• Integrate all unsubscribed users in to a collective view (users unsubscribed via email campaigns AND users unsubscribed at point of joining community).