Link Click Metrics for Email Campaigns
We have a click rate, but no details on which links were clicked or by whom.
Use cases:
- Understand popular content
- Create better email campaigns
- A/B testing
- Build segments based on those who click specific links
Without this, it is cumbersome to get insights from larger newsletter type email campaigns. I send a weekly community digest that averages 30+ links across various sections (events, documentation updates, product updates, open questions, recent answers, etc.)
I have no clue which links are generating clicks unless I take the cumbersome and time intensive effort to use utms parameters or shortened tracking urls. That doesn’t scale for a weekly newsletter use case.