Make Custom Events eligible for Product Mapper Backfill
When mapping features, apparently backfilling a custom event rule is not supported. There’s no indication of this when you try to start the backfill, however.
This is a really valuable type of rule for mapping features, and is actually the ONLY option when mapping features on the desktop channel. Backfilling Custom Event rules needs to be supported, at least for the desktop channel.
Since custom events don’t have very much analytical/segment/audience capability compared to mapped features, this is a major gap that needs to be filled.