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Contributor ⭐️⭐️⭐️
September 27, 2022
New Idea

Track clicks on tokenized links - eg: Calendly scheduling URL

Related products:CS Journey Orchestrator
  • September 27, 2022
  • 2 replies
  • 113 views

We have a need to understand how customers are engaging with our content and more specifically would like to have insight into clicks on a tokenized URL. 

To give more context, the use case that we would like insight into is how customers are clicking on Calendly links that are tokenized to be specific to each customer success engineer. 

I understand that this is not currently possible and would appreciate your consideration. It would be super helpful to get insight into it so that we are better able to make changes based on metrics such as open to click through rates. Right now, we are running a blind on how many clicks we are getting on the tokenized Calendly URL.

Thank you!

2 replies

aaronhatton
Helper ⭐️⭐️
May 1, 2023

You could achieve this by adding UTM parameters at the end of the URL and collecting the data from within Calendly itself.

Google offers a free tool to create UTM parameters and Calendly has a great help article on it.

Aaron Hatton | Head of Digital Customer Success (PVcase)
Contributor ⭐️⭐️⭐️
May 5, 2023

Thank you for your note, @aaronhatton ! We are at this point using UTM codes. Originally I was trying to tokenize the entire URL, however I was advised by Gainsight to only tokenize part of the URL and manage clicks for the full one. We are in the process of trying that out to see if we get what we need, but seems like a promising idea.