Your platform is almost ready for the launch! Before you launch you want to make sure that everything is setup correctly and working as expected.
In this guide
- Create a content strategy and calendar
- Create a traffic strategy
- Create an activation strategy
- Walk through the go-live checklist
- Invite users to your community (and to a specific group)
- Launch
Create a content strategy and calendar
Interesting content will always generate traffic and stimulate members to engage with each other. Without content your community will not be successful. As you want to create the best content from the beginning, having a content strategy is the best approach.
Create a traffic strategy
Growing your community begins with reaching out to those who do not yet know about your community. You have to think about the best strategy to spread the word, so that people who could benefit from your community''s content will be able to find it quickly and with as little hassle as possible. The smart use of integrations, campaigns and other means of generating traffic combined in an acquisition plan form the traffic strategy.
Create an activation strategy
An activation strategy will help you to organize everything you need to have in place so that users start generating their own content as quick as possible.
Walk through the go-live checklist
The Go-Live of your community is a crucial moment. You want to make sure that everything is setup and configured properly before you (soft)launch your platform.
Invite users to your community
Using your email marketing tool of choice, invite your users to your new community! Be sure to include links to any welcome guides or important getting started materials.
Coming soon: the ability to directly invite users to your community.
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