With the recent Gainsight Crank Up webinar, @Rishibha  and @shashanksg  talked about how Customer Success can contribute to revenue growth, the importance of cross-functional collaboration between CS and Sales teams, and best practices for developing a successful customer success-led sales program. The session also highlights the role of technology in enabling CS teams to identify and qualify leads for Sales teams.

We were also accompanied by our guest speak @ankitify, who talked about how MoEngage has been using CSQL to make their CS Org a revenue generating engine.

Here are the topics that were covered during the webinar:

1. CSQL Overview:  A CSQL is similar to a Marketing Qualified Lead (MQL) or Sales Qualified Lead (SQL), yet it is considerably higher in value because the lead is sourced from an existing customer. 
   In a mature CS organisation, expansion- upsell, cross sell is not entirely sales role but it is a well known fact that CS has a good control over it. CSM- being in most contact with the customer is in best position to identify the positives, discuss the ROI, know the business needs. This set of information makes it very easy to identify a lead for upsell or crosssell within the company. And so they can create CSQL. 
2.  MoEngage’s Experience with CSQL: Ankit talked about how they moved on from manually generating and tracking the leads in Sheets to an automated process by using CSQL.
3.  CSQL Administration: Admins can use the Administration section to configure the sync option, table views, custom fields and alerts for end users. 
4. CSQL for End-Users: End users such as CSMs can create and track the leads right from a customer’s C360 page.
5. Q&A- The Product Manager for CSQL @Ritika Jindal  and other panelists answered questions from the audience.

Don't Miss Out
If you couldn't attend the webinar, don't worry! You can watch the recording and embark on a journey towards unparalleled customer engagement. Stay tuned for more exciting updates and events from our team!

We look forward to seeing you at our future webinars!