DCS Scoops w/ Jordan Barker: Best practices to ensure consistency across customer touchpoints
Hello everyone,
If you are in the early stages of DCS, i’d suggest first checking out our community friend
On that note, Jordan’s taken it a level up to share some best practices to ensure there aren’t too many customer touch points between digital and other teams.
Key points to remember:
- Relationship focus: In DCS, focus on building a relationship between your customer and the company - NOT a relationship with a person and that particular customer.
- Consistency every where: Work with other teams in your company to achieve a consistent brand & voice.
- Use your advantage wisely: Being in the CS team lets you have a good understanding of the customer experience. Use this position to your advantage to influence & encourage a cross-functional approach to customer engagement.
Are there any additional best practices you would suggest to ensure consistency across customer touchpoints?
Hoping to learn from you all!