Question
How are you demonstrating the business value of your solution to your clients?
I am very curious to learn how other SaaS companies are demonstrating the business value of your solution to your clients. Namely:
- how are you determining WHAT the measurable business value is?
- when/how do you take current state baselines of those metrics, with your clients?
- when/how do you set goals for those metrics, with your clients?
- when/how do you report on progress against those goals?
- are you using ROI metrics associated with revenue?
- are you using KPIs associated with achievement of your client's business goals?
- are you using KPIs associated with adoption/usage?
- are you using KPIs associated with end-user satisfaction?
- what processes and tools are you using to operationalize all of this?