We implemented Success Plans requirements on all accounts that have dedicated or pooled CS resources assigned to them. We use it mostly to highlight only the customer outcomes that we want to drive for the year for that account. The creation of Success Plans (or Activation) requirement follows a Customer Success Review being completed where the goals are solidified with the customer.
We opted for standardized objectives to drive up to 5 focused outcomes, which all have playbooks for best practices and resources.
Details section:
Description: CSM shares insights and details about the outcomes selected.
Company Hierarchy: Some of our customers get quite complex… We leave notes on some of those complexities as it pertains to driving the objectives.
Reporting is Very similar to what @hpritchard noted above. Great to show the status of Success Plans by status (draft vs active), Active Success Plans vs Non-Active Success Plans & when active Success Plans were last modified.
Great question!