Introduction

This guide outlines best practices for transitioning from Google Analytics 4 (GA4) to Gainsight PX. While both platforms offer valuable insights, Gainsight PX is specifically designed for product analytics and user engagement, making it a powerful tool for product-led growth strategies.

1. Understand the Key Differences

Before migrating, it's crucial to understand how Gainsight PX differs from GA4:

• Focus: PX is product-centric, while GA4 is web/app-centric
• User Identification: PX ties data to actual users, GA4 uses anonymous client IDs
• Engagement Tools: PX offers native in-app engagement features
• Data Freshness: PX provides real-time data, GA4 has some processing delay
• Integration: PX integrates with customer success and CRM tools

2. Audit Your Current GA4 Setup

• List all custom events and conversions you're tracking in GA4
• Identify key metrics and KPIs you're currently monitoring
• Review any custom dimensions or user properties you've set up

3. Map GA4 Events to Gainsight PX Events

• Gainsight PX tracks the following by default:
  • Session/Visits
  • Page Loads
  • Link Clicks
  • Button Clicks
• Any events that are not equivalent to these would have to be added as a custom event
• Create a spreadsheet mapping GA4 events to equivalent PX events. For example: 

• Identify any GA4 events that don't have direct equivalents in PX.

4. Set Up Gainsight PX Tracking

• Implement the Gainsight PX tracking code on your product
• Use the PX SDK to track custom events that match your GA4 setup
• Set up user identification to tie events to specific users
• Configure any additional product-specific events not tracked in GA4

5. Recreate Key Reports and Dashboards

• List essential reports and dashboards from GA4
• Create a list of reporting functionality
• Explore re-creating these in Gainsight PX, utilizing PX's product-centric features

Example transitions:

• GA4 Conversion Funnel → PX Funnels
• GA4 Cohort Analysis → PX Retention Analysis
• GA4 User Explorer → PX Audience Explorer

6. Leverage Gainsight PX-Specific Features

Implement PX features not available in GA4:

• Set up in-app guides and tooltips for user onboarding
• Create targeted in-app surveys for user feedback
• Utilize PX's native email campaigns for user activation
• Implement feature adoption tracking

7. Update Integrations and Data Flows

• Review all tools integrated with GA4 (e.g., CRM, marketing automation)
• Set up equivalent integrations with Gainsight PX
• Update any automated reports or data pipelines

8. Train Your Team

Conduct training sessions on Gainsight PX for different teams:

• Product Managers: Feature adoption, user journeys
• Customer Success: User health scores, engagement metrics
• Marketing: User acquisition and activation metrics

Create a quick reference guide for transitioning from GA4 to PX terminology.

9. Gradual Rollout and Validation

• Run both GA4 and Gainsight PX in parallel initially
• Validate that key metrics match between the two systems
• Gradually shift team members to using PX as their primary analytics tool

10. Leverage Advanced PX Capabilities

Once the basic migration is complete, explore advanced PX features:

• Implement product analytics for feature prioritization
• Set up advanced segmentation for personalized user experiences

Conclusion

Migrating from GA4 to Gainsight PX represents a shift towards more product-centric analytics and engagement. By following these best practices, you can ensure a smooth transition that leverages the full power of Gainsight PX for driving product-led growth.

Google Analytics 4 vs Gainsight PX Comparison