One of our growth initiatives is to have numerous out of product nurture campaigns. We have open and click rates from our email providers, but want to track and launch an engagement once logged in within GPX.
We've tried utm referrals with emails sent from Hubspot and Sparkpost. We've experimented in the following ways, but still haven't had any luck:
- Shortening the UTM
- Placing the full and shortedn UTM link with attributes as the "URL" and the "Referral"
- Removing the UTM all together