Adding the Website tracking tag/code (the “-1” key) to your website(s) will begin the tracking of your anonymous usage. This anonymous usage will be stored/maintained within the PX database, but not be exposed within your tPX UI anywhere.
That is ... until that user fills out a form on your website (identifying themselves) at which time a "Lead" will be created within PX and their usage data will be exposed within the PX UI for your analysis and actions.
Please contact PX Support of your PX Client Outcomes Manager if you would like more information and guidance.
Have a great day!