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🖱 New unsubscribe variable: enable your end users to unsubscribe from email notifications in a single click

Related products:CC Notifications & Subscriptions

daniel.boon
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We’ve introduced a new unsubscribe email variable in our system emails - you can configure this variable to enable end users to unsubscribe from an email notification type, without having to sign in.

Making it easy for email recipients to easily unsubscribe from certain email notifications is a well-established best practice. Previously, end users of inSided had to log in, find the notification settings page, and change their email preferences. With our new one-click unsubscribes, you can include a link in the email template that lets end users unsubscribe in one click from the type of notification they received.

⏱ Don’t delay, add the new unsubscribe variable to your email templates today!

How to add one-click unsubscribe links to your system emails

 

  1. Log in to Control as an Administrator/Community Manager.
  2. Navigate to Email > System Emails.
  3. For the following email templates (@mention; New topic; New reply; Private message; Topic answered; Is your problem solved): include the new {unsubscribe_url} variable as a link for end users to click on, e.g.: <a href="{unsubscribe_url}">Unsubscribe</a>
  4. Make sure you press ‘Save changes’ to update each email template as you go along.

Here’s a reference table to help you identify which emails this new variable is available for, and also where it is not available and why: 

@ mention

User is being mentioned in a topic

✅ {unsubscribe_url} supported

Account approved

User account registration has been approved by the moderator

Unsubscribe not supported because it’s a one-off transactional email.

Activate account

User needs to activate his account

Unsubscribe not supported because it’s a one-off transactional email.

Flagged post

There is a post in the community that was reported by a user

Unsubscribe not supported (this functionality is intended for moderators, who can request an admin to remove their email via Control > Settings > Moderation Notifications > Flagged content.

New topic

There is a new topic in the category a user subscribed to

✅ {unsubscribe_url} supported

New reply

There is a new reply to a topic that a user subscribed to

✅ {unsubscribe_url} supported

Private message

User received a new private message

✅ {unsubscribe_url} supported

Reset password

User triggered the submit button in the reset password funnel

Unsubscribe not supported because it’s a one-off transactional email.

Topic answered

There is an answer to the question that a user subscribed to

✅ {unsubscribe_url} supported

Welcome to the community

User account is successfully activated

Unsubscribe not supported because it’s a one-off transactional email.

Welcome to the Group

Community member is approved to join a private group

Unsubscribe not supported because it’s a one-off transactional email.

Join the community

Contact invited to join the community

Unsubscribe is already hardcoded in the footer (email can only be sent to Contacts).

Join a group

Contact invited to join a group

Unsubscribe is already hardcoded in the footer (email can only be sent to Contacts).

Is your problem solved?

Ask end users to mark best answer

✅ {unsubscribe_url} supported
New product update A new product update is published

Unsubscribe url is not supported → some additional work needs to be done to support the url in product update notification emails. 

✅ {unsubscribe_url} is now supported (updated Mon 19 Jul 2021)

 

Helpful resources / FAQ

Does each notification type have its own unsubscribe option/behaviour?

Yes, each type notification has its own unsubscribe option/behaviour. For example:

  • If a user gets a notification for a new reply in a topic, the user can unsubscribe in one click from all new reply email notifications from the community.
  • If a user gets a notification for a new @mention, the user can unsubscribe in one click from all @mention email notifications from the community.

We’d love to hear your feedback in the replies, or any questions you have about this new functionality ✨.

24 replies

CommunityKaila

Is this accompanied by analytics on who subscribed/unsubscribed?


daniel.boon
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  • Author
  • Helper ⭐️⭐️⭐️
  • 730 replies
  • June 22, 2021

Thanks for your question @CommunityKaila! We still don’t expose analytics for system emails at the moment. However, we made sure that we’re storing this data from day one, so that when we make email analytics available in the future, there’ll be an immediate dataset to work from.


Blastoise186
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  • Helper ⭐️⭐️⭐️
  • 536 replies
  • June 23, 2021

This is actually a pretty neat little idea. @timcavey I think you’ve got some homework tonight my friend!


CommunityKaila

@daniel.boon Is there rough timeline on analytics? If we have the data, can we request a raw version of it?

 

I realize that a dashboard would take time to develop but I would like to use the analytics to create an engagement for our customers who are not yet subscribed to receive Product Updates. At the moment I am unable to do so because it seems silly to send an email blast around subscribing to a particular forum when they may have done so already. 

 


timcavey
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  • Helper ⭐️⭐️
  • 269 replies
  • June 24, 2021

HI @daniel.boon nice feature this. 

 

Can you provide more clarity on where we should be adding the new HTML?

 

Should it replace any of the copy relating to unsubscribing? 


daniel.boon
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  • Author
  • Helper ⭐️⭐️⭐️
  • 730 replies
  • June 24, 2021

It depends a little bit on how you’ve got your templates set up @timcavey - if you already have instructions on unsubscribing, then definitely I’d replace the copy and add this new variable.

My generic recommendation is:

  • Add a line at the end of the email to help the user unsubscribe from the type of notification they’re receiving, e.g. ‘Unsubscribe if you don’t want to receive any @mention notifications from the community.’ This should use the new {unsubscribe_url} variable.
  • Also include another line after that one. ‘Manage your email notification preferences.’, linking to the <your-community.com>/settings/general URL.
  • For the new reply emails in particular, I’d also recommend including a line along the lines of ‘Don’t want notifications about this topic anymore? Remove it from your list of subscriptions.

Hope that helps :)


bjoern_schulze
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  • Helper ⭐️⭐️⭐️
  • 344 replies
  • June 25, 2021

Hi, that’s a good new feature and it makes it easier for users to unsubscribe from emails. I have one question: It is now possible to unsubscribe from the “Is your problem solved” email. But this option doesn’t appear on the “settings/general” page where users can control their notification in one go. Will this option be added on this page?


bjoern_schulze
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  • Helper ⭐️⭐️⭐️
  • 344 replies
  • June 25, 2021

And a follow-up question: Can you give me the “module” and “key” values to alter the phrase for the success page for unsubscribing from “Is your problem solved”?

(I could trigger all the other notifications pages, but this notification is sent automatically after X days, unlike the others which can be triggered manually.)


daniel.boon
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  • Author
  • Helper ⭐️⭐️⭐️
  • 730 replies
  • June 25, 2021

 It is now possible to unsubscribe from the “Is your problem solved” email. But this option doesn’t appear on the “settings/general” page where users can control their notification in one go. Will this option be added on this page?

Good question @bjoern_schulze. End users opt out of this email notification using the existing profile setting: “Receive email notifications from your topic subscriptions”. If a user unsubscribes from the individual question itself, then the email will also not be sent (copied from our help doc, for reference). We don’t have any short-term plans to change this.

[Edited: just saw the other question]

And a follow-up question: Can you give me the “module” and “key” values to alter the phrase for the success page for unsubscribing from “Is your problem solved”?

I’ve asked the team if we can retrieve those values for you :)


daniel.boon
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  • Author
  • Helper ⭐️⭐️⭐️
  • 730 replies
  • June 25, 2021

@CommunityKaila 

I realize that a dashboard would take time to develop but I would like to use the analytics to create an engagement for our customers who are not yet subscribed to receive Product Updates. At the moment I am unable to do so because it seems silly to send an email blast around subscribing to a particular forum when they may have done so already. 

I checked with the team/support and although we store the data, it’s unfortunately not in a format that would be easy to retrieve in a usable format on a recurring basis. Your use case is however clear, and I agree that there’s a product gap here when it comes to increasing engagement with product updates.

For anyone else who is interested in the same data, here’s @CommunityKaila’s idea which you can vote on:

https://community.insided.com/ideas/subscription-data-3646


timcavey
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  • Helper ⭐️⭐️
  • 269 replies
  • June 28, 2021

Thanks for that specific advice, @daniel.boon - that’s nice and clear. 

 

I’ve been able to update the following email comms:

 

@mention; New reply; Private message; Topic answered; Is your problem solved)

 

I wasn’t able to find the ‘new topic’ email notification. I assume this is sent to anyone who’s subscribed to a category with new activity. 

 

Any tips on how to find this?


olimarrio
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  • Gainsight Employee ⭐️
  • 402 replies
  • June 28, 2021

Hi @timcavey 

 

Yes that’s right, you can find ‘New topic’ templates in your system emails below:

 

Are you able to see this from your control on your side?

 

I’ve added the {unsubscribe_url} variable for you now. 


timcavey
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  • Helper ⭐️⭐️
  • 269 replies
  • June 28, 2021

Thanks @olimarrio - it turns our I was editing these in the legacy ‘phrases’ section. 

 

Thanks for the help!


Blastoise186
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  • Helper ⭐️⭐️⭐️
  • 536 replies
  • June 28, 2021

Legacy, Tim?!?!

Time to modernise I think! So far, this feature is definitely working brilliantly, but the only snag is that it seems to be impossible for the user to re-enable mention emails if they disable them. Is this just a missing setting or did someone forget to build one? :joy:


daniel.boon
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  • Author
  • Helper ⭐️⭐️⭐️
  • 730 replies
  • June 28, 2021

@Blastoise186 on the profile/settings page it should be possible to adjust the @mention email notification setting :)

 


Blastoise186
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  • Helper ⭐️⭐️⭐️
  • 536 replies
  • June 28, 2021

Ah yes. It’s enabled here for me, but somehow disabled on OVO for weird reasons.

Can I borrow your inSider Super Powers for a sec and see if you’re able to force that setting to have visible paint by any chance? I don’t think Tim will mind too much.


timcavey
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  • Helper ⭐️⭐️
  • 269 replies
  • June 28, 2021

I have noticed the exact same issue, @Blastoise186 - we don’t have this ‘receive email notifications from mentions’ option in our ‘Settings’ profile….. 


Blastoise186
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  • Helper ⭐️⭐️⭐️
  • 536 replies
  • June 29, 2021

I’ve actually had a look through the page source over there as well. I can’t even find any traces of that setting existing in the code either. Or at least not that I can find with Chrome DevTools...

Sorry about this @daniel.boon but I think either me or Tim has managed to break something!


daniel.boon
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  • Author
  • Helper ⭐️⭐️⭐️
  • 730 replies
  • June 29, 2021

Odd one → I’ve created a support ticket on your behalf to resolve this @Blastoise186 @timcavey.


daniel.boon
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  • Author
  • Helper ⭐️⭐️⭐️
  • 730 replies
  • July 8, 2021

@Julian has created a more detailed guide on how to add this to notification emails - be sure to check it out if you’re unsure of how to go about doing this / feel that you’re not technical enough!

 


daniel.boon
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  • Author
  • Helper ⭐️⭐️⭐️
  • 730 replies
  • July 19, 2021

@bjoern_schulze I added a section with all of the phrase keys to Julian’s article - hope it helps!


Forum|alt.badge.img
  • Contributor ⭐️⭐️⭐️⭐️⭐️
  • 55 replies
  • January 24, 2022

If a user does not mean to unsubscribe or wants to re-subscribe. Do we have the ability to re-subscribe them?


Blastoise186
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  • Helper ⭐️⭐️⭐️
  • 536 replies
  • January 24, 2022

Hi @Hannah Bailey ,

Yup, that’s possible. But for reasons that I hope you’ll understand, the user in question would have to re-subscribe on their own - there’s no remote control option to do this on their behalf.

If they accidentally unsubscribed just from a particular topic, simply head over there and subscribe again. If it’s from all emails of that type, they’ll need to head into their settings. In the case of inSpired, the direct link is https://community.insided.com/settings/general . You can replace the domain with the one for your community and it should work fine.

From there, simply turn the notifications back on and click save. Changes should be processed within a few seconds.


DannyPancratz
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  • VIP ⭐️⭐️⭐️⭐️⭐️
  • 951 replies
  • September 13, 2024

@Kenneth R, @revathimenon, and team.

New product update A new product update is published

Unsubscribe url is not supported → some additional work needs to be done to support the url in product update notification emails. 

✅ {unsubscribe_url} is now supported (updated Mon 19 Jul 2021)

 

I’m not seeing the unsubscribe variable when I edit this in System Emails like I do with the others. 

Just these: 

Variable options when editing the system email for New Product Update

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