Technology-driven businesses grapple with the challenge of balancing broad data insights with personalized, human engagement. And, that problem gets magnified in Customer Success. Your book of business consists of companies, but the reach of those companies includes a highly matrixed organization with complex relationships between departments. If that doesn’t complicate things enough, day-to-day interactions happen with individual contacts who carry their own opinions and perspectives when it comes to your product.
Gainsight brings customer insights in focus at all levels using Customer 360, Relationship 360, and now Person 360. While powerful individually, together they offer a multi-layered solution, allowing businesses to navigate the complexity of customer relationships with precision and a personal touch.
See Your Whole Customer With Customer 360
It is said that hindsight is 20/20 and any customer success manager would love a crystal ball into what the future holds when it comes to retaining customers. With Customer 360, you get the benefit of both. Customer 360 provides an aggregate historical view of data and analytics from across the Gainsight suite of products, as well as other critical sources like CRM. In addition to the snapshot of what has happened, it also gives you a look into the future by highlighting trends and insights that help you make decisions on customer escalations, interventions and opportunities to grow wallet share via CSQLs.
This holistic perspective enables businesses to understand and anticipate customer needs, fostering stronger relationships and paving the way for more clarity on the best approaches to protect and expand revenue.
Connect More Dots With Relationship 360
Relationship 360 enables teams to take customer success management beyond company-level insights. By focusing on the intricate web of relationships that exist within each customer organization, Gainsight provides an easy and efficient way to gain a comprehensive understanding of several components of a company.
Whether it's between departments, across products, or through geographic regions, Relationship 360 offers a detailed view that encapsulates the full spectrum of interactions and connections within a customer's organization. This approach results in customer success teams being able to address unique needs and challenges from different parts of a customer organization.
Go Deeper With Person 360
The addition of Person 360 allows you to cascade your data down to the individual level, providing a detailed view of each contact in your customer organization. By pulling in data like sentiment, survey responses, Community actions, product engagement and more, Person 360 allows customer facing teams one place to access insights into each individual's preferences and history with the company.
Having quick access to the granular details for individual contacts drastically cuts down prep time for customer meetings. Additionally, this user-friendly feature also gives team members the ability to initiate actions like Timeline notes or email engagements directly from Person 360.
Person 360 brings value to your collective go-to-market efforts, including:
- Marketing: Quickly uncover opportunities for advocacy and get insights for targeted campaigns that resonate with personas by reflecting real preferences and behaviors.
- Sales: Prepare more relevant pitches, meetings and offers, easily accessing insights to understand the dynamics of various stakeholders involved in renewals or expansion opportunities.
- Customer Success: Quickly identify at-risk detractors early and take targeted actions to address concerns and improve satisfaction.
By unifying customer insights that tie together data relationships and go deep into individual contact data, businesses can craft a customer success strategy that is both broad in impact and personal in focus. This holistic approach can help inform new ways to drive customer engagement, satisfaction and loyalty by meeting customers exactly where they are in their lifecycle with your business. .
