In the Churn Analysis Report, are the Reasons listed standard? Or do they change over time based on what it is seeing in the system?

In the Churn Analysis Report, are the Reasons listed standard? Or do they change over time based on what it is seeing in the system?
Based on my experience, they change and adapt over time. This selection of reasons is much different than our first 30-60 days with Staircase.
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