DCS Scoops w/ Dayn Johnson: Creating compelling email content in JO programs

Hello everyone,

You’ve probably already met our community friend @dayn.johnson  when he dished out some fantastic details on JO Tactics to ensure high email deliverability & open rates.

Now, he's taking it a step further, sharing his experiences on the art of crafting compelling email content within JO programs. 

1. Collaboration with Project Stakeholders: Harness the wisdom of stakeholders to craft impactful messaging. Get inside their heads, understand their goals, and shape the messaging around their vision.

2. Review, review, review: 

• Step 1: The research outline planning stage. 1 CTA per message is ideal to meet stakeholder’s messaging goals. 
• Step 2: Post research planning - review it with stakeholders. 
• Step 3: Create the content and review it for brevity at that point before it goes for a review
• Step 4: Revise it with stakeholders on a shared doc, before moving it to the template builder
• Step 5: Build it out on templates once you have their approval
• Final step: A final review of how the emails are actually appearing before publishing.

I know for a fact that Dayn’s itching to hear back from you:

We’re eagerly looking forward to hearing your experiences too!