It is very important that the community is filled with content before your go-live. Imagine a visitor is coming to your shiny new community, but all categories are empty. Not really inviting, right?
We always say that there should be at least three topics per category, as users are unlikely to post in an empty category. If you are running a support community, these three topics ideally should cover the top questions that customers are asking your support team.
However there''s more to it, on top of having a minimum of 3 topics per category on your launch day, we also recommend you to post some other initial content which is informative and activating.
In the below table you can find some of our favourite examples of these initial best practice posts:
| Topic | Purpose | Examples |
| Welcome to the community/New user guide | Give new users some instructions/guidance |
|
| Community Guidelines | Explain general user guidelines | |
| Introduce yourself | Activate users and encourage them to post for the first time | |
| Message from our CEO | CEO explains why company launched community | |
| Ideation explanation (if you’re using ideation) | Explain how it works and what users can expect |
|
| Welcome to our new Community (for migration customers) | Explain what is different about the new community | Mixpanel - Welcome to our new Community |
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Should you have specific feedback or questions around this, then we are happy to hear it!
Cheers,
Julian