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Sending emails in different languages

  • January 23, 2025
  • 3 replies
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Kati Viscaino

We are a global company and are slowly beginning to incorporate additional languages into our community. The main thing we’re struggling to figure out at the moment is how we’re going to send customer emails in different languages. For example, we send a weekly newsletter and we’d like it to go out to customers in English, Dutch, and French based on their stored language through cookies. 

Has anyone figured out how to do this? Or is there an alternative solution that’s worked for your community?

Thank you!

Best answer by FMEEvangelist

For us, I added language(s) as a field on the user profile. Then if we need to send an email in a particular language, I can search for users using that field and create a user segment from it. That segment can be used to filter users in the email campaign tool.

It has the advantage that we can award badges for language so a user’s abilities are displayed on their profile.

 

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FMEEvangelist
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  • 45 replies
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  • January 23, 2025

For us, I added language(s) as a field on the user profile. Then if we need to send an email in a particular language, I can search for users using that field and create a user segment from it. That segment can be used to filter users in the email campaign tool.

It has the advantage that we can award badges for language so a user’s abilities are displayed on their profile.

 


Kati Viscaino
  • Author
  • Contributor ⭐️
  • 1 reply
  • January 23, 2025

@FMEEvangelist great idea! I just added a language field so we can begin creating language segments. Thank you for your help!


olimarrio
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  • Gainsight Employee ⭐️
  • 407 replies
  • January 24, 2025

Hi ​@Kati Viscaino 👋,

The method that ​@FMEEvangelist described is definitely the best way to approach this at this point.

Just as an FYI, we do have localised system emails on our roadmap as part of our multi-language initiative this year. We’ll be adding language as a user property so that we can remember a user’s language preference and then send system emails in this language.


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