I have a resolved issue with Support that might be of help to others in the future so I am posting this here.
We had a feature that was not tracking events yet everything seemed to be configured properly. After much trouble shooting we identified that Feature URL rules have a specific flaw that will make it fail to capture the events.
You may not use a wildcard (*) before a period (.) at the start of the URL (untested in the middle)
Example: *.company.com/page* will not work as it has a (*.) at the beginning
Example solution: *company.com/page* by removing the period (.) we have resolved the issue and the feature now tracks the events.


The reason for posting this as an Idea, is because a warning message would be useful to tell users that the (*.) configuration is invalid. A simple popup warning or a block from saving that explains the invalid nature of the configuration. Alternately, a patch that makes the (*.) a viable configuration would also resolve this as a defect.
I hope that this idea is short lived, but wanted to save someone the troubleshooting in the meantime if they run into this issue.