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Question

Does anyone track customer lead generation or retention?


wedgar
  • Contributor ⭐️
  • 1 reply

We are getting ready to launch our Community and are wondering if anyone could share the following:

  • If there was an increase in customer leads over 6-12 after launch?
  • If there was an increase in customer retention metrics 6-12 months after launch?
  • How much traffic improved after launch.

We are tracking Community KPIs around members, engagement and self-service, but are trying to share with our board members the overall business impact from a revenue perspective.

2 replies

aluciani
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  • Helper ⭐️
  • 110 replies
  • July 1, 2020

We have the Salesforce ‘plugin’ and are looking to gain insights from that - hoping to get a 360 degree view of the member. What events they attended, what resources did they download, what do they currently own, etc.


Julian
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  • Gainsight Employee ⭐️⭐️⭐️
  • 908 replies
  • July 1, 2020

I think @thomasg might also measure lead generation in his community?


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