90-95% of the community users are visitors who read the community content and then leave again:
- However, we know from surveys on our current community that 38% of these say that community content helped them.
- However, this positive feedback is not reflected in the content, as only logged-in users can interact with the content.
- Therefore, we are limited to only a fraction of users for validating content
- in internally demonstrating community value
Therefore I suggest:
- create an option to allow "public action", i.e. non-logged-in users can perform some low level activities.
- Examples that a community manager can allow for "public action" are “liking”, marking as “helpful” or sending a “Thank you-Badge”, etc. without having to have a community profile.
Why does it work
- Removes the entry barrier,
- creates a powerful incentive for the active people (multiplied incoming points and thank yous – strenghening the reputation of active users and powering their egos)
- High-volume feedback on content allows identifying important content more quickly e.g. in search, widgets, but also for other teams.
- Through high-volume input helps Community Managers demonstrate community ROI for non-logged in users.
Cheers,
Florian
(split out from )