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Posting on behalf of a customer:

As a user, I would like the ability to test the effectiveness of one version of an engagement against another version of the same engagement. Ideally, I would have the following groups for each engagement:

  • Group A - receives version A of the engagement
  • Group B - receives version B of the engagement
  • Group C - does not receive engagement (control group)

That way, in reports I could see which version of the engagement resulted in more CTA clicks, etc. I could probably accomplish this through some manual audience logic, but it would be nice to have it OOTB. 

This can be done right now in PX by using the newer account/user groups under qualification scope, engagement sampling. 
 

group A = users/accounts 1-33

group B = users/accounts 34-66

group C = control group (equates to users/accounts 67-100)

 

After the Engagements have been launched and completed, one can see the results and CTA clicks in Engagement Analytics as well as build a quick custom dashboard using separate feature/events/sessions widgets for users that viewed/completed Engagement A, Engagement B, and did not view either.

 

I hope this helps!

 

 

 

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