Advanced Outreach: linear path
I am using Advanced Outreach for mail campaigns. A campaign consists of 6 weekly emails. I am challenged in building a workflow that will handle situations when recipients do not read the email.
With Advanced Outreach, this can be handled two ways:
1- through 6 outreaches (one for each email)
Each outreach sends a message out
A conditional timer checks if the email was read. If not it will send a reminder after 2 days
Another conditional timer checks if the reminder was read 5 days later. If not, it informs the CSM
2- through 1 outreach (containing all emails)
The outreach is built with sends and conditional timers to send the 6 emails at 7 days interval if the recipient reads the email... so send email 1 - if read, send email 2 - if read, send email 3 etc.
How can I set up reminders and follow ups if a recipient does not read?
With Advanced Outreach, this can be handled two ways:
1- through 6 outreaches (one for each email)
Each outreach sends a message out
A conditional timer checks if the email was read. If not it will send a reminder after 2 days
Another conditional timer checks if the reminder was read 5 days later. If not, it informs the CSM
2- through 1 outreach (containing all emails)
The outreach is built with sends and conditional timers to send the 6 emails at 7 days interval if the recipient reads the email... so send email 1 - if read, send email 2 - if read, send email 3 etc.
How can I set up reminders and follow ups if a recipient does not read?