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Hello all,

as your community grows, so does your content. And it accumulates even more as your community grows older - so how to make sure that your users see the content that is most relevant for them when usually >80% come from Google? 

The idea is to focus/channel the users onto the content that is most likely relevant - and archive the rest. This increases:

  • the user experience overall, as users will find most active & recent content
  • decreases postings in old threads where they can get lost
  • Allows to actively harness SEO-power of community for product launches
  • Frees time of moderators for community work instead of reviewing old threads or moving content around.

Automated Archiving

How does this type of archiving work?

  • as a community admin I want to configure that content is archived based on some rules that I define
  • For example: I want to archive all content from Category “iPhone” which are “not-active”+”less-than-x-views”+”timeframe: in-last-60-days” into the appropriate archive category [/archive/smartphones]
  • As a community manager I know that some content may still be valuable, so I can a) manually restore it b) flag it as an exception from the rule
  • Also, I can set a rule, whether the archive should be removed from the community search.

Requirements

After transfer to the archive:

  • Old URL sends the Status Code 410 -> only with this, the URLs are permanently de-indexed
  • Additionally, to ensure de-indexing: archive-URLs send via the HTTP Header the X-Robots-tags „noindex, follow“. That prevents, that an empty 403 URL becomes indexed by mistake.
  • The entire archiv is declared with X-Robots-tags „noindex, follow“. That could be implemented as a rule, e.g. via the .htaccess-file for the whole /archive/
  • Additionally: ability to set a manual redirect to a newer content.
  • For example: Imagine that the launch of the new iPhone 12 is approaching. During the weeks before, you make pre-announcements in the community and gather some excitement and activity. At launch, however, all these pre-announcements become obsolete. Hence, you want to move them to the archive AND redirect their gathered SEO power to the Launch announcement! With the manual redirect, you will be able to do so.

 

Cheers,

Florian

 

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