I constantly have customers asking to clarify the object groupings in Reports 2.0 when searching for their source object. There seems to be confusion around what is a "Gainsight Subject Area" vs. "Salesforce Object" vs. "MDA". MDA is pretty straightforward accept when Account or Customer Info object gets auto generated from something (i.e. Running a SmartSign) then you have 3 objects lists as Customers, one in each section. Quite confusing.
It becomes a challenge saying if you pick "Customers" in the Gainsight Subject Area this is actually the same as if you search for "Customer Info" in the SFDC object section. My advice would be to change Gainsight Subject Area to say Gainsight Objects. That could include all reportable GS custom objects that live in SFDC and take them out of the SFDC objects section.
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