CTA name as identifier by default

We can look into how often used/not used in our data.  Thanks for pointing out what you see from customers and their confusion.

Hi Tom, having this checked by default would be very helpful. Thanks for posting! 

Please please please make this happen.  It's bitten us several times.

ALSO in Advanced Outreach when creating a CTA there. 

It's not clear/intuitive as to what the repercussions would be by *not* selecting that box either. In fact, the response from a GS employee in this thread explains the behavior differently, stating that the checkbox would make the CTA unique per contact and create multiple CTAs per account. 

It's odd that the very name 'Create CTA' would do any behavior other than create a CTA. If one wanted/expected the behavior to update a CTA, the action should be called Update CTA.

Hi Kelly,

To help clarify, if the "include in identifiers" checkbox is checked, the rule will check the following criteria and will not create a new CTA if one already exists:
- Account ID
- CTA Type and Reason
- CTA Name (exactly as it appears, which if you had tokenized any part of the CTA name, such as with the name of a contact, the CTA Name would be unique per contact).

Without the checkbox checked, only Account ID and CTA Type and Reason are verified. 

Hope this helps.

Thanks Dan, yes, I do understand however it's not clear or intuitive on that AO configuration what the experience is if it's not checked off [i]and a matching CTA (in type/reason) already exists at the time the rule runs. My point was that if 'Create' is the name of the step, it should never take any action other than create.

To Tom's point, there is probably rarely a case that a user [i]doesn't want it checked off and in many cases, a CTA only looking at Account ID + Type + Reason will more often than not match an existing one.