Gamification is a system by which we want to drive certain behaviors and reward user by granting something for behaving as desired.
Besides the current actions that can be targeted, there are many more that we would like to target for a multi-purpose community.
As additional items we suggest:
- “Helpful”: allow users to mark not only as "like" but helpful. Only about 12% of original posters comes back to mark the correct answer, and in large communities it becomes increasingly expensive to have moderators scan and re-scan for helpful replies. Enabling "Helpful" or "Most helpful" marking partially resolves this bottleneck while still providing orientation (=value) to users - especially when allowing for non-logged-in users.
- “sharing in SoMe Networks": target this to increase reach of the community by voice of mouth, strengthen community & community content value and incentivize content creators (especially in combination with non-logged in users)
- "Participate in survey": imagine you are about to release a product and 1 week before launch your product team needs some very specific feedback. You pack this question into a survey and can use your gamification system to tweak participation, target users who participated in surveys before, target users who showed a specific interest, etc.
- Others 🙂
Cheers,
Florian