When we run events we often advertise externally or have campaigns which utilize UTM parameters appended to the URLs to track campaign attribution like source, medium, campaign, term, or content.

Today we have our events setup in inSided and RSVPs to an event trigger a Zapier zap to run that uses the New Attendee in inSided trigger, and adds that registration to Marketo. This works pretty well (though I wish it didn’t require the Zapier part in the middle and there was a Marketo integration, but that’s a different idea).

When the user clicks the ATTEND button, we’d like to be able to pass over the UTM values with the registration so we can sufficiently attribute not just the traffic to the events page, but also the leverage those details in marketing systems downstream.