Yes, many accounts have the same or very similar names, some clients have 100 or more different account. We use the SFDC field context ID to identify the correct account across Gainsight. CSMs want to ability to search for and view this data when creating a CTA from the Cockpit. This functionality does exist within the Timeline Draft account association field. Let me know if you have any questions.
@andor_fuhrer anything you would add here?
Hi Angela,
In NXT we allow adding additionl search parameter for accounts when creating a CTA (simile to the global search that you see on the top)
Would that solve your use-case?

@All, Happy to say that your request is resolved.
Using
Filter options, admins can now define the filter criteria on the fields added to the Search Fields section, using the fields with a lookup to the Company object.
Previously, admins couldn’t set the desired filter criteria on the search fields, and because of this, users had a difficult time identifying the correct record. With this enhancement, Filter options are introduced in the CTA Detail View configuration screen, for Admins to add additional filter criteria using the lookup fields.
To use this enhancement:
Navigate to
Admin >
Call to Action (CTA) >
Detail View Layout Configuration.
Click the
Gear icon of the lookup field you want to set the filter criteria.
In the Filters section, click +
FILTER to add search filters, as required.
Select the desired field from the Select a Field dropdown list, and define the Value based on your business requirements.
Click
SAVE.
Please refer this
article for more information!
Happy Posting!