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Suvi Lehtovaara
Suvi Lehtovaara
Helper ⭐️⭐️
November 4, 2021

SEO Improvement: Structured Data

  • November 4, 2021
  • 3 replies
  • 82 views

We’ve had an SEO audit done on our community. There are a number of improvements we’ll present here as ideas. This one is about structured data.

We suggest integrating Breadcrumb structured data object for all pages. These are utilised by Google and other crawlers to populate the path data on the SERP. Currently we're lacking those, which means that Google'll will try to populate the path data based on the URL's path, which due the ID's present.

    3 replies

    dilekgencer
    Gainsight Employee ⭐️
    dilekgencer
    Gainsight Employee ⭐️
    November 29, 2021

    Hi, @Suvi Lehtovaara thanks for your idea. We will set a meeting with developers to check ideas around SEO.
    I'd still put this idea to 'open' to collect more votes and feedback.

    dilekgencer
    Gainsight Employee ⭐️
    dilekgencer
    Gainsight Employee ⭐️
    November 29, 2021
    Updated idea statusNew→Open
    Suvi Lehtovaara
    Suvi LehtovaaraAuthor
    Helper ⭐️⭐️
    February 9, 2023

    We very much hope that this idea would get picked up, so we decided to enrich our original idea a bit.

    Adding Breadcrump structured data would improve communities’ SEO visibility 👉🏻 When we appear in the search results, we want the full, capitalized and title of the breadcrumb to appear in the top address bar - not the directory. 

    There’s is a HTML implementation in place at the moment, but there's an issue with the current implementation. While the ol > ul > A HTML structure is technically correct according to Google's documentation, it doesn't actually seem to do anything for the SERP. From testing we've learned that only structured data integration really seems to help. Otherwise, Google will fall back to the directory structure as a means of figuring out the path, leading to relatively ugly SERP entries with numbered categories.

    (Potential) Solutions

    Two relatively easy ways for this: 

    • Add support for Breadcrumbs in the form of microdata attributes on the existing breadcrumb widget. 

    • Automatically add all breadcrumbs as a JSON-LD block. This requires a bit of backend code.

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