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Hi everyone, 

To access our courses, we’re currently driving people to a landing page on our website with a “Register now” button that takes the user to our Academy. We’re feeling like the landing page might be an unnecessary step in the user journey, with lots of potential for drop-off. Before we go deleting the landing page and directing people right to our academy homepage, we want to ensure a few things.

  • Tracking from ads - is there a way to set up tracking on an academy homepage to measure engagement from ads, etc? 
  • Customization of academy homepage - what are the CMS capabilities for the academy homepage? 

I’d love to hear/see how others are using landing pages vs academy homepages! 

Thanks so much,

Olivia  

Hi Olivia!

If you have Google Analytics, you can use that to track learner site activity within your instance. Just plug that into the integrations tab in CE. 

There are many ways you can customize your instance, but you have to know html/css to do it (unless you work with our Professional Services team to deliver this). Since it's HTML, the amount of changes are quite vast. Some examples are https://recastsoftware.northpass.com/app, academy.northpass.com, https://education.gainsight.com/learners/sign_in, https://academy.front.com/app 

Hi there, 

Thanks so much for the response and examples! These are some very nice academies - I love seeing how different companies customize them! 

 

Olivia 

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