Hi everyone,
To access our courses, we’re currently driving people to a landing page on our website with a “Register now” button that takes the user to our Academy. We’re feeling like the landing page might be an unnecessary step in the user journey, with lots of potential for drop-off. Before we go deleting the landing page and directing people right to our academy homepage, we want to ensure a few things.
- Tracking from ads - is there a way to set up tracking on an academy homepage to measure engagement from ads, etc?
- Customization of academy homepage - what are the CMS capabilities for the academy homepage?
I’d love to hear/see how others are using landing pages vs academy homepages!
Thanks so much,
Olivia