Skip to main content

DCS Scoops w/ Jordan Barker: Best practices to ensure consistency across customer touchpoints

DCS Scoops w/ Jordan Barker: Best practices to ensure consistency across customer touchpoints
revathimenon
Forum|alt.badge.img+6

Hello everyone,

If you are in the early stages of DCS, i’d suggest first checking out our community friend @Jbarker ‘s  suggestions on getting a strong head start in DCS

 

On that note, Jordan’s taken it a level up to share some best practices to ensure there aren’t too many customer touch points between digital and other teams.

 

 

Key points to remember:

  1. Relationship focus: In DCS, focus on building a relationship between your customer and the company - NOT a relationship with a person and that particular customer.
  2. Consistency every where: Work with other teams in your company to achieve a consistent brand & voice.
  3. Use your advantage wisely: Being in the CS team lets you have a good understanding of the customer experience. Use this position to your advantage to influence & encourage a cross-functional approach  to customer engagement. 

 

Are there any additional best practices you would suggest to ensure consistency across customer touchpoints?

 

Hoping to learn from you all!

 

Did you find this topic helpful?

zdsiegert
Forum|alt.badge.img+4
  • Helper ⭐️
  • November 7, 2023

@Jbarker appreciate you emphasizing the importance of Brand in the CS side of the house.  It is not only Marketing’s responsibility to curate & reinforce the Brand, we in CS can support in all of our customer interactions (Digital or 1/1) 


Jbarker
Forum|alt.badge.img+3
  • Contributor ⭐️
  • November 8, 2023

@zdsiegert - It’s really important to make sure the brand message is consistent. We have had some great conversations with other departments around customer needs, which ultimately helps the company become more customer-centric through every conversation. 


Cookie policy

We use cookies to enhance and personalize your experience. If you accept you agree to our full cookie policy. Learn more about our cookies.

 
Cookie settings